Jaguar Land Rover aims to become an all-electric brand by 2030, and such a move might prove useful in achieving that target
April 16, 2024 at 05:17
- The first Jaguar using an Exeed platform could launch in the second half of this year.
- JLR and Chery have operated a 50:50 joint venture in China since 2012.
- Chery’s chairman has said two European automakers want to use its platforms.
Jaguar Land Rover may use one of Chery’s platforms to underpin future electric vehicles as part of the British brand’s revitalization in the electrified era.
Chinese media reports that Jaguar Land Rover will use hybrid and battery-electric platforms introduced by Chery’s Exeed brand. Leveraging technology from Chery will allow Jaguar Land Rover to speed up the development and launches of future electric vehicles.
Read: Chery’s Exeed Brand Is Heading To Europe With ICE, PHEV And EV Models
Citing sources with information on the matter, 36kr reports that Jaguar will be the first brand to use Exeed’s battery-electric platform and could unveil its first model based on this platform in the second half of 2024. While a Chery spokesperson denied that a deal has been inked with Jaguar Land Rover to use platforms from the company, the Chinese automaker’s chairman, Yin Tongyue, has said two luxury European brands want to use its platform, without specifying which brands these are.
Jaguar Land Rover and Chery have deep ties in China and have operated a 50:50 joint venture together since 2012. They produce models including the Range Rover Evoque, Land Rover Discovery Sport, and Jaguar XFL.
The British automaker aims to become an all-electric brand by 2030 and last year, split itself into independent brands for Range Rover, Discovery, Defender, and Jaguar. It remains unclear if future JLR models that could use platforms from the Exeed brand will be available outside of China or if they will only be sold in the local market.
A platform-sharing deal between Jaguar Land Rover and Chery wouldn’t be the first deal of its kind between a European carmaker and one based in China. Volkswagen is investing $700 million to acquire a 4.99% stake in Xpeng and will work with the company to co-develop two new EVs for the Chinese market. Stellantis is also investing $1.5 billion in Leapmotor to secure a 20% stake.
